Social Media Management for Real Estate Agents

Google yourself.

What does your next client see when they look you up — an active, successful agent, or a feed that's three months stale? Your business is active. Your online presence should be too.

See Sample Posts

Professional social media, created & published for you — you just approve it. · No contract, cancel anytime.

Sample Posts

This is what your feed looks like.

Real branded posts from our real estate content library — rebranded to your colours, your logo, your headshot, and your market.

ASAndrea Smith | Realtor®Real Estate AgentFacebook
Just Sold — inventory just hit a 2-year high, Andrea Smith

JUST SOLD! 🔑 Inventory just hit a 2-year high — if you've been waiting for more options, this is your window. Let's find the right one before someone else does.

#JustSold #SoldByAndrea #RealEstateResults

👍 151 likes  💬 33 comments  ↗️ 18 shares

AAmanda | Realtor®Real Estate AgentInstagram

Moving to Florida? ☀️ Contact me for all your real estate needs. 📞 (555) 123-4567

#MovingToFlorida #RealEstate #Realtor

▶️ 3,204 plays  ❤️ 214  💬 28

ASAndrea Smith | Realtor®Real Estate AgentInstagram

JUST LISTED 🏡 Minimalist design, modern finishes, and natural light in every room. Homes like this don't sit long — comment "INFO" and I'll DM you the full details and a private showing link.

#JustListed #NewOnMarket #ModernHome #HouseHunting

❤️ 174 likes  💬 39 comments  ↗️ 23 shares

ASAndrew Smith | Realtor®Real Estate AgentFacebook
Quick question — know anyone thinking about buying or selling in the next 6 months?

Quick question! 🙋 Know anyone thinking about buying or selling in the next 6 months? A friend, a coworker, someone who just mentioned "we're outgrowing this place"? Send me their name (or just send them my way) — I'll take great care of them.

#Referrals #WhoDoYouKnow #RealEstateAgent

👍 89 likes  💬 22 comments  ↗️ 11 shares

ASAndrea Smith | Realtor®Real Estate AgentLinkedIn
Just Sold — another one off the market, another win for my clients

Another one off the market — and another win for my clients. 🏡 In this market, results speak louder than promises. Congratulations to the new owners!

#ClientWin #JustSold #ResultsMatter

👍 101 reactions  💬 19 comments  ↗️ 13 reposts

ASAndrew Smith | Realtor®Real Estate AgentInstagram
Just Listed — minimalist house with modern furnitures, Fauget Property

JUST LISTED 🏡 Minimalist design, modern finishes, and light everywhere you look. Homes like this don't sit long in this market — comment "INFO" and I'll DM you the full details and a private showing link.

#JustListed #NewOnMarket #ModernHome #HouseHunting

❤️ 168 likes  💬 37 comments  ↗️ 21 shares

ASAndrea Smith | Realtor®Real Estate AgentInstagram
Myth busting — you don't need 20% down to buy a home

"I need 20% down to buy." ❌ This one myth keeps more people out of the market than almost anything else. Some programs let you buy with as little as 5% down. Think you're not ready? Send me a message — you might be closer than you think.

#HomeBuyingMyths #DownPayment #FirstTimeHomeBuyer

❤️ 243 likes  💬 51 comments  ↗️ 74 shares

ACAndrée | Realtor®Real Estate AgentFacebook

Life changes — so too should your home. 📞 (555) 234-5678

#RealEstate #DreamHome #TimeToMove

▶️ 2,689 plays  ❤️ 198  💬 22

ASAndrew Smith | Realtor®Real Estate AgentLinkedIn
Just Sold — another one off the market, another win for my clients

Another one off the market — and another win for my clients. 🏡 In this market, results speak louder than promises. Congratulations to the new owners!

#ClientWin #JustSold #ResultsMatter

👍 96 reactions  💬 18 comments  ↗️ 12 reposts

ASAndrea Smith | Realtor®Real Estate AgentLinkedIn
Pre-approval vs pre-qualification — pre-qual is a guess, pre-approval is verified

Pre-qualification is a guess. Pre-approval is verified — and in a competitive market, only one gets you taken seriously by sellers. 📋 Not sure which one you actually have? Send me a message and I'll walk you through it.

#PreApproval #HomeBuyingTips #FirstTimeHomeBuyer

👍 88 reactions  💬 17 comments  ↗️ 10 reposts

ASAndrew Smith | Realtor®Real Estate AgentFacebook
Why I became a Realtor — personal brand post

I didn't get into this business for the listings. I got into it for the moment someone gets handed their keys — and realizes it's real. 🔑 Still my favorite part of the job. What's yours been? Tell me below!

#WhyIBecameARealtor #RealtorLife #PersonalBrand

👍 187 likes  💬 44 comments  ↗️ 9 shares

ASAndrea Smith | Realtor®Real Estate AgentFacebook
Does a kitchen remodel actually pay off — what actually adds value at resale

Before you spend $40K on a full kitchen remodel, know this: minor updates often return MORE at resale than gut renovations do. 🔧 Fresh paint & hardware, new countertops, updated lighting — that's where the value is. Save this before you renovate.

#HomeValue #RenovationROI #SellerTips

👍 122 likes  💬 28 comments  ↗️ 46 shares

ASAndrew Smith | Realtor®Real Estate AgentFacebook
Just Sold — Andrew Smith, 20+ years experience, 20+ deals closed

JUST SOLD! 🔑 Inventory just hit a 2-year high — if you've been waiting for options, this is your window. Let's find the right one before someone else does.

#JustSold #SoldByAndrew #RealEstateResults

👍 142 likes  💬 29 comments  ↗️ 16 shares

ASAndrea Smith | Realtor®Real Estate AgentFacebook
Why I became a Realtor — personal brand post

I didn't get into this business for the listings. I got into it for the moment someone gets handed their keys — and realizes it's real. 🔑 Still my favorite part of the job. What's yours been? Tell me below!

#WhyIBecameARealtor #RealtorLife #PersonalBrand

👍 192 likes  💬 46 comments  ↗️ 10 shares

ASAndrew Smith | Realtor®Real Estate AgentGoogle
Complete real estate services — buying, selling, first-time buyers, relocation, new construction, investment properties

Buy, sell, or invest with local market expertise and a strategy built around your goals. 🎯 Buying · Selling · First-Time Buyers · Relocation · New Construction · Investment Properties. Reach out today.

#RealEstateServices #BuyAndSell #LocalExpert

👁️ 512 views  📞 11 calls  🌐 24 website clicks

JJanna | Realtor®Real Estate AgentFacebook

Hi, I'm Janna 👋 Come explore some of the fantastic properties Nova Scotia has to offer. 📞 (555) 345-6789

#NovaScotia #RealEstate #HalifaxHomes

▶️ 4,012 plays  ❤️ 261  💬 37

ASAndrea Smith | Realtor®Real Estate AgentFacebook
Quick question — know anyone thinking about buying or selling in the next 6 months?

Quick question! 🙋‍♀️ Know anyone thinking about buying or selling in the next 6 months? A friend, a coworker, someone who just mentioned "we're outgrowing this place"? Send me their name (or just send them my way) — I'll take great care of them.

#Referrals #WhoDoYouKnow #RealEstateAgent

👍 93 likes  💬 24 comments  ↗️ 12 shares

ASAndrew Smith | Realtor®Real Estate AgentInstagram
Listing photos vs. reality — realtor humor post

Listing photos vs. reality 😂 "Cozy" = you can touch both walls at once. "Charming" = built in 1962 and proud of it. "Motivated seller" = please, for the love of god, buy this house. Tag someone who's been burned by a listing description!

#RealtorHumor #ListingPhotosVsReality #HouseHunting

😂 276 likes  💬 58 comments  ↗️ 92 shares

ASAndrew Smith | Realtor®Real Estate AgentInstagram
Question of the week — how much do I really need for a down payment?

QUESTION OF THE WEEK 💬 "How much do I really need for a down payment?" I get asked this at almost every showing — and the real answer might surprise you. Drop your down payment questions below, I'll answer every single one.

#QuestionOfTheWeek #DownPayment #AskARealtor

❤️ 134 likes  💬 61 comments  ↗️ 14 shares

JJanna | Realtor®Real Estate AgentInstagram

Complete real estate services. 📞 (555) 345-6789

#RealEstate #FullService #Realtor

▶️ 2,431 plays  ❤️ 176  💬 19

JFJanna Fertsman | REALTOR®RE/MAX NovaFacebook
Helping you survive the housing market without entering the arena — realtor humor

Helping you survive the housing market — without entering the arena. 🏛️⚔️ Condos, semi-detached, or detached, I've got your back from the first showing to keys in hand. 📞 (555) 448-3151

#RealtorHumor #RealEstate #HouseHunting

😂 247 likes  💬 41 comments  ↗️ 63 shares

JFJanna Fertsman | REALTOR®RE/MAX NovaInstagram
Out-of-this-world service, down-to-earth results — realtor humor

Out-of-this-world service. Down-to-earth results. 🚀🌎 Buying or selling, I'll make the whole process feel a lot less like rocket science. 📞 (555) 448-3151

#RealtorHumor #RealEstate #OutOfThisWorld

😂 312 likes  💬 58 comments  ↗️ 91 shares

What We Post

13 content categories. Every audience covered.

We rotate through a strategic mix of post types so your feed never looks like a broken record — and every segment of your sphere stays engaged.

01

Just Listed & Just Sold

The posts that prove you're actually doing deals.

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Nothing builds credibility like activity. Every listing, every closing, every price improvement gets a branded post designed same-day when you send us the details. "Just Sold" posts double as social proof — they tell your sphere you're the agent getting it done in this market, even when inventory is tight. Send us the address and photos; we handle the rest.
02

Educational & Authority

Position you as the agent your sphere trusts to refer their friends to.

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The most important category. "What's the difference between pre-approval and pre-qualification", "5 things that kill a home sale during inspection", "what closing costs actually look like", "how earnest money works". This is the content people share to friends who are thinking about buying or selling. High value, high reach, and it builds long-term authority no ad can replicate.
03

Local Market Updates

Your city's real numbers — you become the local data source.

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Days on market, inventory levels, median price trends, new construction activity — for your actual farm area, not national headlines. Posted monthly with your branding. This is the category that makes you look like the local expert and keeps lenders, past clients, and fence-sitters following you for information they actually need.
04

Celebration & Social Proof

Keys-in-hand photos and first-home stories. The content that gets shared.

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People do business with people they feel good about. Closing celebrations, first-time buyer milestones, sellers moving on to their next chapter — these build the emotional trust no market stat ever will. They perform especially well on Facebook, where your personal network sees them and thinks of you the moment someone mentions moving.
05

Lender & Vendor Spotlights

Tag a lender. They share it. You reach their entire audience for free.

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The most underused and most strategically valuable post type. We tag a local lender, inspector, stager, or contractor in a genuinely positive spotlight post. They share it to their audience — instantly introducing you to every one of their followers. Two spotlights per month means 24 referral relationships publicly nurtured per year. This is the referral engine running quietly behind every other post.
06

Personal Brand & Behind the Scenes

People hire people they like. This is how they get to know you.

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"A day in my life as an agent", "why I got into real estate", "what I learned from my 100th showing", "the listing that almost fell apart — and didn't". Builds the personal trust and likability that makes someone call you specifically rather than just Googling "realtor near me".
07

Myth Busting

"You need 20% down." Reach the people who ruled themselves out.

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"You don't need 20% down." "You don't have to fix everything before listing." "Zillow's estimate isn't your home's value." "Spring isn't the only time to sell." These perform extremely well because they speak directly to people who self-selected out of the market based on wrong information. High share potential — every share is a warm referral.
08

Local Community

Restaurant recs, events, neighbourhood spotlights. You ARE the local expert.

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For a real estate agent this category isn't filler — it's positioning. Neighbourhood spotlights, school updates, new restaurants, community events, local sports. Buyers aren't just buying a house, they're buying a location — and you're the person who knows it best. Keeps your not-ready-yet audience engaged until they are.
09

Home Tips, Staging & Maintenance

Value for homeowners who aren't moving — yet.

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Seasonal maintenance checklists, staging tips that add value, renovation ROI ("does a kitchen remodel actually pay off?"), curb appeal on a budget. This content serves the biggest segment of your audience — current homeowners — and keeps you in their feed for the years between transactions, so you're the obvious call when they finally move.
10

FAQ & Question of the Week

"I get asked this at every showing." Comments boost your reach.

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"How much do I really need for a down payment?" "Should I sell before I buy?" "What does an agent actually do for the commission?" These drive comments because people always have follow-up questions — and comments are the single highest-value engagement signal for the algorithm. This category is engineered to start conversations.
11

Soft Referral Ask

"Who do you know thinking about moving?" — not salesy, never ignored.

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Not "hire me" — "who do you know who's thinking about buying or selling in the next 6 months?" A soft referral request that doesn't feel like an ad. We time these strategically after celebration posts — you've just shown a happy client at the closing table, momentum is high, and the ask flows naturally.
12

Call to Action & Sales

Specific, timely, and rare. Roughly 1 in 5 posts — never back to back.

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The direct sales post — used sparingly and strategically. Roughly 20% of posts maximum. When it appears, it's specific and timely — "inventory in [your area] just hit a 2-year high, if you've been waiting for options this is your window" rather than a generic "call me to buy or sell." Specificity converts. Generic doesn't.
13

Jokes & Humor

A well-timed meme gets shared more than a market report ever will.

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Realtor humor, house-hunting jokes, "the listing photos vs. the actual house", "you know you're an agent when…" — this content gets shared because it's genuinely entertaining, not because it's selling anything. And the irony? It sells better than your sales posts, because when someone finally needs an agent, they call the one who made them laugh — not the one who lectured them.
How It Works

Three steps. Fifteen minutes of your time per month.

We handle everything — you just approve what goes out.

1

Book a Call

We learn your farm area, your brand, your niche, and your voice. We set up your accounts and branded templates that match your brokerage's look — or your own.

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2

Review & Approve

Each month we send you next month's full content calendar — posts, graphics, captions, and hashtags. You review and approve everything in one 15-minute sitting.

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3

We Schedule & Publish

Once approved, we schedule everything across all four platforms. Posts go out on time, every time. You get a monthly performance report showing exactly what's working.

FAQ

Questions we hear on every call.

Do I have to approve every post?+
Yes — nothing goes live without your sign-off. Each month we send you the full content calendar in one batch. Most agents review and approve everything in a single 15-minute sitting. If you want changes, we make them before anything is scheduled.
How do Just Listed / Just Sold posts work?+
Send us the address, photos, and key details — we design and schedule the branded post the same day. Listings move fast, so these skip the monthly calendar and go out as soon as you approve them, usually within hours.
What if I don't like a post?+
Tell us and we'll rework it — no questions asked. We'd rather get it right than push something out that doesn't sound like you. Over time we learn your voice and revision requests drop to near zero.
Do you need my social media passwords?+
No. You connect your accounts through our scheduling platform with a few clicks — the same way you'd connect an app to Facebook or Instagram. No passwords are shared at any point.
Will this conflict with my brokerage's marketing?+
No. We manage your personal brand on your own social accounts — completely independent of your brokerage's systems. We can match your brokerage's branding requirements (logos, disclaimers, license numbers) on every post, and it works alongside anything your office is already doing.
How quickly can you start?+
Most agents are fully onboarded within 5–7 business days. That includes the initial strategy call, account setup, branding, and delivery of your first month's content for approval. Once you approve, posts start going out immediately.
Can I still post on my own accounts?+
Absolutely — we encourage it. If you're at a closing or an open house and want to snap a photo, post it. Authentic personal content mixed with our strategic posts makes your feed even stronger. We'll work around anything you post.
Can I cancel anytime?+
Yes. No contract, no lock-in. Just give us 30 days notice and we'll wrap up cleanly. Your accounts, your content, your followers — they're yours. We never hold anything hostage.
Pricing

Three ways to stop thinking about what to post.

Every plan is written, designed and scheduled for you, and published to all four platforms. You approve one batch a month and go back to selling houses.

Sample
Free

One time · no card, no call

Two posts in your colours, with your logo and your photo, so you can see what your feed would actually look like.

  • ✓2 finished posts
  • ✓Your brand, not a template
  • ✓Yours to keep and post
  • ✓Back to you in 3 business days
Sold · Most Popular
$275/mo

No setup fee · cancel anytime

Sixteen posts a month, plus the local market data that makes you sound like you actually work here.

  • ✓16 posts a month
  • ✓4 animated posts a month
  • ✓Facebook, Instagram, LinkedIn & Google
  • ✓All 13 content categories
  • ✓Local market updates
  • ✓Just Sold & Just Listed posts created within 2 days
  • ✓Full monthly report
Start Sold →
Top Producer
$410/mo

$400 one-time setup

Everything in Sold, plus somewhere for the interested ones to land.

  • ✓Everything in Sold
  • ✓Custom 5-page website
  • ✓Priority turnaround
Talk to us

Every post goes everywhere. One post published to Facebook, Instagram, LinkedIn and your Google Business Profile — so 16 posts a month is 64 placements. Extra platforms cost us nothing, so we don't charge you for them.

Every plan starts with a free digital presence audit — see exactly where you stand online before you commit to anything. Need paid ad campaigns on Facebook and Instagram? We manage that too — book a call to discuss.

Book a Call

Ready to stay top of mind?

Book a free 30-minute strategy call and we'll show you exactly what consistent social media looks like for an agent in your market.

No obligation. No pitch. Just a useful conversation.

Free · No Card

Two posts, on us.

Tell us where to look and we'll build two posts in your colours, with your logo and your photo. Back to you in three business days. Yours to keep and post, whether or not you go any further.

We'll pull your colours, logo and headshot from what you send us. No call, no card, no follow-up unless you ask for one.
What they're saying

Agents who stopped worrying about posting.

Real clients, real feeds — here's what it's like to finally hand it off.

★★★★★

"My business is built on relationships and referrals, but staying consistent online was impossible on top of everything else. Joe and the team handle it all — professional, on-brand content that reflects me and our Halifax market. Past clients are engaging and I'm staying top of mind. Wish I'd started sooner."

Janna FertsmanREALTOR® · RE/MAX Nova
★★★★★

"I was nervous handing off my social media — what if it stopped sounding like me? It sounds more like me now. They nailed my voice, the content looks beautiful, and I finally post consistently without the stress. Couldn't be happier."

Andrée CraigREALTOR® · Craig Real Estate
★★★★★

"Staying top of mind is everything in the mortgage world, but I never had time to post. Joe and the team fixed that — consistent, on-brand content that sounds like me, my referral partners are noticing, and I approve a whole month in one sitting. Highly recommend."

David ClarkeMortgage Agent · Think Outside the Branch
★★★★★

"I tell my clients to build systems and stay consistent — Joe and the team did exactly that for my social media. Took it completely off my plate, kept it sounding like me, and nailed a big campaign for us. If you know you should be posting but never do, this is it."

Be everywhere. Write nothing.

We create, design and publish your social media content across Facebook, Instagram, LinkedIn and Google — so you stay visible without spending your evenings figuring out what to post.